The absence of your website from Google search results can be a cause for concern. Various factors contribute to Google search ranking issues, and understanding them is the first step towards rectifying the situation.
Explore the possible reasons for your website’s absence on Google search below:
New Website or Content
Google may take some time to discover and index new websites or recently added content. If your website is relatively new or if you’ve recently updated it, allow some time for it to appear in Google search results and improve its Google search ranking.
Crawling and Indexing Issues
Google employs web crawlers to index and rank web pages. Problems with crawling or indexing your site can lead to its exclusion from search results. Check Google Search Console for any crawl errors or issues affecting proper indexing, as they can impact your ranking.
Robots.txt Issues
The robots.txt file on your website instructs search engine bots on which pages to crawl and index. Ensure that your robots.txt file is not preventing the indexing of important pages, affecting your search ranking.
Noindex Tag
Check for a “noindex” meta tag on your pages. This tag instructs search engines not to index the page. Unintentional application of this tag to your entire site or crucial pages can result in exclusion from search results and negatively impact your Google search ranking.
Page Speed and Performance
Page speed and overall performance are considered ranking factors by Google. If your site is slow or has poor performance, it may not rank well in search results. Optimise your website for speed to enhance its chances of appearing in Google searches and improving its Google search ranking.
Low-Quality Content
Google values high-quality, relevant content. If your website lacks informative or engaging content, it may struggle to rank. Regularly update and improve your content to boost its relevance and usefulness for a better Google search ranking.
Duplicate Content
Duplicate content across multiple pages can confuse search engines. Ensure that your content is unique and not duplicated within your site or across the web to avoid negative impacts on your Google ranking.
Mobile Friendliness
With the growing use of mobile devices, Google prioritises mobile-friendly websites. If your site is not optimised for mobile, it may not rank well in search results, affecting its Google search ranking.
Manual Actions or Penalties
Google may impose manual actions or penalties for violations of its guidelines. Check Google Search Console for notifications about manual actions and address them promptly to safeguard your Google search ranking.
Competitive Market
In highly competitive markets, it may take time for your website to climb the search rankings. Implement effective SEO strategies and build quality backlinks to enhance your site’s visibility and improve its Google search ranking.
If you’ve addressed these common issues and your website still isn’t showing up on Google, consider seeking assistance from SEO experts or web developers. Remember that search engine optimisation is an ongoing process, and staying informed about the latest SEO practices is crucial for maintaining and improving your website’s visibility in Google search results.